What's different about this is the way it's being used. Put a music player on the surface and suddenly a circle appears around it. Then open a music player and drag tracks directly to the circle, and the file gets transferred to the player! Or in a different scenario, 4 people in a bar are about to leave and want to split the check. They each put down their credit cards and they can split the check, without complicating things for a waiter/waitress.
Of course you can imagine that latter case will cause plenty of privacy concerns considering how rampant credit card fraud is. But even without that, you can easily manipulate photos, movies, and maps, and easily drop the information/data you want from those things to mobile devices. This is definitely the direction things in the mobile and computing world are moving. No more wires, no more complicated interface. Take a look for yourself:





