Sun, Apr 22nd, 2007 | 2:03pm |
TV - NBC
My Name is Earl is going to have an episode where viewers can use a
scratch and sniff card during the episode to add some extra sensory stimulation to the upcoming show that will air on May 3rd. To take part in it, you've got to get your hands on the scratch 'n sniff card in TV Guide's April 30th issue (available April 26th).
During the episode, NBC will prompt viewers via on-air graphics to rub one of six corresponding numbered boxes on TV Guide's "Laugh 'n Sniff" scent card, which will release aromas pertaining to the My Name Is Earl storyline. The special scent card, sponsored exclusively by Oreo...is available only in TV Guide's April 30 issue (over 3.2 million circulation; in subscriber editions and on newsstands Thursday, April 26). Oreo cookies will be one of the six scents featured in the episode's storyline along with other scents, including "new car smell" and "obnoxious cologne."
Remarked My Name Is Earl Creator/Executive Producer Greg Garcia, "When John Waters guest starred on an episode of Earl this year, I asked him if he'd be cool with me ripping off the Odorama card he did with his 1981 movie Polyester and he gave me the thumbs up. I remember my parents coming home with the card and thinking it must have been really cool to actually smell the things you were watching."