Apple is going up against the major record labels, who are demanding a price increase in songs, changing iTunes current 99 cents for all songs pricing model, according to The New York Times.

"The music from iTunes is supplied mainly by four major companies, Sony BMG Music Entertainment, Warner Music Group, Universal Group and EMI Group.

Sony BMG Entertainment and Warner Music Group intend to force iTunes to introduce a new pricing scheme. A hot new single, for example, could sell for a $1.49, while a golden oldie could go for substantially less than 99 cents.

iTunes Japan was started without songs from Sony BMG Music Entertainment or Warner Music Group, which may be just a sign of an imminent conflict. "