I think the news from the last couple of days will help to increase this trend...first Verizon and then AT&T announced unlimited calling plans, both for $99/month.
The announcements were kind of a surprise (AT&T made their announcement just 5 hours after Verizon's), especially since the rumor was that Sprint would be the first to make a move to an all-unlimited plan:
There had been speculation that Sprint would introduce a nationwide unlimited plan. In May, it introduced one to residents of Philadelphia, Minneapolis, Tampa, Fla., and parts of Northern California and Western Nevada. Sprint's plan costs $119.99 a month, and includes unlimited Web use, e-mail and messaging, which Verizon Wireless' and AT&T's plans do not.$100 a month may seem like a lot, but given how much cell phone plans can cost for a limited number of minutes, combined with the monthly cost of a landline, it's easy to see that this would likely be a better deal.
Citigroup analyst Michael Rollins said Sprint "fumbled at the goal line" and let Verizon Wireless get ahead of it in improving customer perception. He called it a surprising move for Verizon Wireless, which has previously used its image as a quality provider to charge higher rates.
Sprint spokeswoman Emmy Anderson said the company is looking at how well the offer is doing in the trial areas, and hasn't announced any plan to take it nationwide.
Update: Now T-Mobile is joining the fray, but they're adding on unlimited messaging, and it's still $99.






Posted by: Anonymous on Feb 19th, 2008 | 3:18pm