Aquafina is about to change their labeling to stop misleading people into thinking their water is something other than tap water. Currently the way they market it and their "purity guaranteed" line make it seem like it's coming from a different source.

The label on Aquafina water bottles will soon be changed to spell out that the drink comes from the same source as tap water, the brand's owner said Friday.

A group called Corporate Accountability International has been pressuring bottled water sellers to curb what it calls misleading marketing practices.

Aquafina is the single biggest bottled water brand, and its bottles are now labeled "P.W.S." The new labels will spell out "public water source." "If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," PepsiCo spokeswoman Michelle Naughton said Friday.

The corporate accountability group is also pressing for similar concessions from The Coca-Cola Co., which owns the Dasani water brand. Dasani's Web site says that Dasani comes from local water supplies and is then filtered.

"We don't believe that consumers are confused about the source of Dasani water," Coca-Cola spokeswoman Diana Garza Ciarlante said. "The label clearly states that it is purified water."

I think there's plenty of people that don't know what "purified water" is supposed to mean, and certainly there's plenty who wouldn't know what P.W.S. stands for. Then again, I wonder how many people are getting bottled water because they think it's purer or better than tap water versus those who get bottled water for the convenience. To me, bottled water always seemed like an obvious ripoff.