Wed, Jun 27th, 2007 | 1:24pm |
Dumbass
This is remarkably stupid. Apparently after receiving 37 complaints about the following poster, it
got banned from the London Tube:
Those who complained thought the poster was offensive and likely to encourage violence, dangerous driving or vandalism.
The ASA said the slogan, combined with images of a car that seemed to have crashed at high speed and a burning tyre, could be seen to condone dangerous driving and anti-social behaviour. The authority called the poster "irresponsible".
Electronic Arts said the advert deliberately did not show people, so the focus was on the game and not real life. The company said it would not run the poster again.