How does this sound...if you'll watch a 30-second ad, you get a free drink from a vending machine? It sounds too good to be true, but it could happen.

...Vending masters Apex Corp. have purportedly laid out plans that will bring free or subsidized non-alcoholic beverage to thirsty consumers who are willing to watch a 30-second commercial before partaking. Aiming to launch next month in Japan, the MediCafe project will give users the option of plunking down the ¥70 ($0.58) to ¥120 ($1) required to purchase an item, or watching an advertisement for half a minute while the machine dispenses their liquid of choice. It was noted that not all drinks would be free, as some advertisers would only be offering up discounts in exchange for your attention...

I don't know how much someone would really pay attention to the ad, but if the advertisers think it's worth it I'm certainly not going to tell them that!