When you're about to debut a major website that you've spent a lot of time on, don't go spreading your website URL in your press releases if you don't own the domain.

The UK Film Council-backed social networking and community website, myfilms, has run into a hitch after it emerged it cannot use the .com version of its web address - despite using the name in publicity material.

Myfilms, which is backed by £3m of National Lottery funding, aims to be a "film-centric social network" that will boost the range of films cinemagoers decide to watch.

The website, which is to launch in mid-March, has been dubbed myfilms.com in press material. But myfilms.com is registered and hosted in Washington, in the US and cannot be used until it is moved to the UK. The site is currently using myfilms.co.uk as its web address.

Whoops.