McDonald's Sundial Billboard

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McDonald's Sundial Billboard

Wed, Jul 12th, 2006 | 10:24am | Innovative

Chicago Business has a cool article about McDonald's latest Chicago advertising. They've put up a sundial billboard which uses the sun to cast a shadow of the arches onto different breakfast menu items as the day progresses. It has items from 6am to noon:

Apparently the ad agency that came up with the idea, Leo Burnett, had to hire an engineer to help design it.

Submitted by niraj | 5 comments

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[Untitled]
Posted by: dave on Jul 12th, 2006 | 10:27am

That's fricken awesome. How about a link to the article?

[Untitled]
Posted by: niraj on Jul 12th, 2006 | 10:28am

You caught me while I was still editing it! It's linked now.

I usually play around with posts a little bit within the first 5 minutes of posting until everything looks right. That's why there's no typos anywhere!

[Untitled]
Posted by: dave on Jul 13th, 2006 | 3:35pm

Who are the ad wizards that came up with that one?

It Ain't Me
Posted by: junosand on Jul 13th, 2006 | 3:53pm

While I am an outdoor genius, it wasn't me.

Of course it's not
Posted by: niraj on Jul 13th, 2006 | 10:18pm

The lack of your signature highway theme was a dead giveaway :)