On the radio this morning they had NFL Hall of Fame running back Eric Dickerson on talking about how he's got an auction on ebay. As part of Miller's current "beer runner" promotion, he's auctioning the chance to have him at your superbowl party, and as your own personal beer runner for when you run out during the game. The money from the auction is going to a charity he chose. Looking at the ebay seller feedback (the username is goodcallxl, of course) it looks like they have already done 4 other similar auctions for non-Superbowl games.

As of right now the Superbowl auction has 34 bids and is at $4,202, with about 1 day remaining.