From The Onion, back in February 2004:
...we hit back with a little thing called the Mach3Turbo. That's three blades and an aloe strip. For moisture. But you know what happened next? Shut up, I'm telling you what happened—the bastards went to four blades. Now we're standing around with our cocks in our hands, selling three blades and a strip. Moisture or no, suddenly we're the chumps. Well, fuck it. We're going to five blades.
From Yahoo, today:Read on for a picture.
Gillette Co. fired the latest shot in the blade wars Wednesday, introducing a new razor for men which features five blades, one more than competitor Schick's model.
"The Schick launch has nothing to do with this, it's like comparing a Ferrari to a Volkswagen as far as we're concerned," said chairman, president and chief executive James Kilts, who has been using Fusion for about a year.
"There was never a plan to go to four," said Peter Hoffman, president of Gillette's blades and razors business. Instead, it jumped to five blades, or six including the trimmer, and will sell Fusion-branded shaving gels and after shave balm.
Update: Looks like the Yahoo article has expired. But the Ferrari quote can still be seen in CNN Money article and the bit about never going to four is still on FOX News.
